It seems as if the entire world has shifted their focus towards Google and has forgotten about the once ever-so popular Yahoo. Although Google has taken over the search engine industry, there are still a huge group of internet users that use Yahoo loyally, and excluding them form your marketing campaign can be extremely negative towards the growth of your online business. Even if 90% of your traffic is coming from Google, are you willing to throw away the other ten percent due to an oversight in your marketing venue?

You may be under the impression that all search engines follow the same rules when ranking websites but this is simply not true. Yahoo’s search engine standards vary slightly from that of Google’s so it is important to consider the difference when designing your website. The best approach is to build a website that appeases all of the major search engines, including Yahoo. The following information will give you an idea of what Yahoo is looking for.

Link Organization

When it comes to indexing of your website, Yahoo’s crawlers pay extra attention toward the internal structure of the site. Google focuses more on external links such as backlinks, which also matter  for Yahoo optimization, but not as much. In fact, it is possible to have  high ranking site in yahoo with hardly any backlinks! However if your site has  a disorganized internal link structure, then you are going to have a very hard time making it to the top page of Yahoo’s search results. This means you’ll need to devise a site map and submit it to Yahoo for maximum success.

Anchor Text

Instead of simply posting URLs, it is best to use anchor text containing keywords. Anchor texts that contain keywords will enhance your Yahoo SEO efforts by double. Make sure the keyword used in the anchor text is relevant to the page you are linking to.

Keyword Optimization with Title Tags

Of course this trick works with all search engines, but it is extremely important in Yahoo. By putting primary keywords in the main title tags of your web pages, you’ll find that many of your pages gain a very high page rank quickly. Yahoo pays very close attention towards tags of all sorts including meta tags.

Search Engine Optimized URLs

Make sure all of your site’s URLs contain relevant keyword. If you are using a good content management system then this step will be done automatically. A good way to optimize URLs to be search engine friendly is to place dashes between words on key phrases. For example, instead of using the URL “ example.com/lookatthislink” you could use the URL “example.com/look-at-this-link.” Using this simple trick will boost your search engine ranking in Yahoo greatly.

Quality Content

Yahoo places a high priority on the quality of the content. This means that stuffing your content with keywords and writing about anything will not work, in fact it will be very detrimental towards the ranking of your web page. To be successful ion Yahoo you’ll need to use quality content with the correct keyword density and placement.

Making your website rank in search engines is actually not very hard at all. The difficult part is receiving a high search engine ranking, and then having the ability to to maintain it! The following advice will help you increase your websites search engine optimization, thereby resulting in effortless daily traffic for your online business.

Keyword Density and Design Incorporation

The term keyword density describes the amount of times a keyword is used on a website’s content. Each niche has many keywords or phrases that are popularly searched for in search engines. Your job is to find the best keywords, and then sprinkle these keywords throughout your site to receive more results from search engines.  It is also important that you incorporate these keywords into your domain’s design by using anchor text, title tags, meta tags and other techniques. Try not to overuse the keywords however, as too high of a keyword density will reflect badly on your search engine ranking.

Using Basic HTML Scripting For Quick and Easy Indexing

Search engines use programs known as crawlers to read through a website’s content and then index it in their search engine.  The crawlers categorize and index your web pages based on the layout of the site. However, these web crawlers do not do a good job of indexing graphical content that is made in the  JavaScript or Flash format.  This is why it is best to include plenty of simple HTML text on your website to make it easier for the crawler to index the content of your website.

Visitor Satisfaction

One of the most common mistakes made in search engine optimization is that webmasters tend to try to impress search engines more than they are trying to impress their visitors. Did you know that search engines also refer to a factor called “sticky content” when ranking your website. The search engines track how long each visitor remains at your website. The longer your visitors remain, the more useful your website is, and ultimately the higher ranking you will receive. Therefore it is important that you have some interesting content or “sticky” content to keep your visitors “stuck” on your web site.

Quality Content is King

Enhancing your website’s search engine ranking will come easily and automatically if you focus primarily on providing quality content. I am sure you have heard the saying “content is king.” However not all content could be compared with a “King,” in fact some content is more comparable to a “Joker!”   All search engines have one purpose, and that is to make sure they are sending visitors to useful websites. If your website is full of “Joker” content, then your users will leave your site quickly, thereby giving you a lower search engine ranking based on the “sticky” content factor described above. If you cannot produce quality content, there are plenty of writers online that will get the job done for a relatively low price. Just remember that you will always get what you pay for.

Build Quality Backlinks

One of the best ways to get a higher page ranking in search engines is by gaining backlinks. Backlinks are links on other websites that lead to your website. The more sites you have linking to your domain, the more useful your domain appears to be. Search engines crawl each website and index the links that are present. When they see your websites URL, that is considered one backlink. Having thousands of backlinks across the web is a guaranteed way to increase your websites page rank. A good way to get more backlinks is through link exchanging. Basically, you agree to place another websites URL on your domain somewhere as long as they will do the same for you. Since this is beneficial for both parties, it is generally easy to accomplish. Try contacting the owner of the domain through the “contact us” version of their site and tell them you would like to do a link exchange with them.

Google has a terrific set of webmaster tools that cannot only help you analyze your site for SEO purposes, but also make it more efficient and easier to manage.  The majority of these tools can be found in Google Webmaster Tools, an amazing package that contains a variety of very useful features.  This toolkit gives you a lot of power, allowing you to upload your sitemap directly to Google , check to see when the search engine spiders last crawled your site, tell Google how you want the URLs for indexed pages to appear and much more.  Let’s go over some of the key benefits and determine how they can aid in your analysis and optimization efforts.

Learn How the Spiders Work

Perhaps the most essential information Google Webmaster Tools provides you is a comprehensive section that details exactly how the search engine robots view your site and where you rank in terms of keywords.  When a bot crawls and indexes your site, you can see what keywords led to its indexing and what order they are being ranked in.  If your targeted keyword is nowhere near the top of the list, this gives indication that you have a little more work to do and might want to redesign your site for better optimization.  Google Webmaster Tools also lets you see the percentage of your website traffic that originates from those keywords.

For example, let’s say Google detects that your primary keyword is “laptop computer.”  You may think this is a good keyword to go after until seeing that you are ranked #500 and receiving very little traffic for it.  However, when you notice that you ranked #7 for laptop notebook and are generating quality traffic for that keyword, you might then want to re-optimize to achieve even higher rankings.  The information you get back from these tools can prove golden.

Identify Potential Problems

Google Webmaster Tools also offers a feature that allows you to check and see if any dead URLs exist on your site or web pages that the search engine spider can’t get to.  There is another section that tells you if any potential problems related to your site have been found in the text or meta tags.  The package also has a feature that lets you view data for both your internal and inbound links.  This information will you identify the pages on your sites that have links coming in from other sites and what sites they are coming from as well as the pages within your website that have internal links.

Additional Tools and Traffic Boosters

The Tools section of Google Webmaster tools is an area that can help you create a robots.txt page, optimize for Google images, analyze different areas of your site, or remove URLs from the Google search results.  These tools can really prove handy when it comes time to fine tune your site and boost traffic.

Google Webmaster Tools is a must-have for the serious webmaster.  The package offers a number of great features and all of them are free to use.  To get your hands on Google Webmaster Tools, you can purchase a web hosting plan from a host that offers it or simply get it directly from the search engine masters themselves.

If you want to establish a presence in the highly competitive online market, getting yourself listed on the major search engines should not be an option, but a priority.  There are essentially two ways to get your site listed: manually submit it, or optimize your pages in a manner that naturally attracts the search engine robots.  Because manual submission is generally a straightforward process, this article will focus on the harder part, which is fine-tuning your site.

The Importance of HTML Tags

Even if you plan to submit your site to a search engine, it is vital to make sure your pages are optimized to send the spiders crawling.  Ensuring optimization involves implementing keywords and paying attention to your HTML tags.  There are many of these tags and you should make yourself familiar with them if you want yourself to rank well in the search engines.

Title Tags

The title tag can be found at the top of every HTML document and should contain vital information the search engine spiders can use to index your site.  If possible, this is where you want to insert your relevant keywords.

ALT Tags

Though not as important as in past times, ALT tags can still be key to boosting your rankings.  You can get away without them, but since most search engine spiders will be looking for all the text they can cram into the database, it is to your advantage to implement keywords here as well.

Meta Tags

Meta tags are crucial for getting a quality search engine ranking.  These tags appear between the head and body tags at the start of an HTML document.  Similar to the title tag, it provides the search engine spiders with essential information about your site.  Meta tags are such a huge factor because they aid in determining what your site is about and ultimately how your site will be indexed.

Optimizing your HTML tags will make the listing appear more concise, increasing your chances of getting a higher ranking.  Once you get this data together, make sure the text on your site corresponds with the keywords you have elected to use.  Even more important is to ensure that the content on your site is well written and makes sense.  You never want to sacrifice rankings for quality because it could come back to hurt you in the end.  If your site is difficult to navigate and contains grammatical or other errors, the spiders will have a much harder time processing the data.  When tuning your site, remember that optimization should always involve taking care of the search engine and your visitors as well.

Conclusion

During your mission for search engine rankings, be patient and never take your attention away from the other vital aspects that can make your site a success.  The process of getting high listings can be a grueling one but most webmasters find that it is all worth it in the end.