In most cases, the first steps of establishing a web presence involve registering a domain name, then purchasing a web hosting plan and building your website.  The next crucial step is making your web presence known to the community of internet users, preferably those whom may be interested in the products or services that you offer.  There are a couple of ways to go about garnering exposure but two of the most effective methods are submitting your site to the popular search engines and making sure it is optimized to attract search spiders and increase your rankings.  While these are tasks that you can accomplish yourself, there are also a few companies that may be able to do so in a more efficient and time effective manner.  Here are three services to keep in mind:

CoffeeCup

CoffeeCup has a solution that can aid with your search engine submission and optimization needs.  Known as FireFactor, its service offers a custom, detailed optimization report based on more than 90 factors, a comprehensive guide on how to improve and better understand your website structure, access to powerful website comparison tools, and a site submission to over a hundred popular search engines and directories.  FireFactor examines factors such as keyword density and relevance, link popularity and ratios of website content to HTML code to determine how your site is actually viewed by the search engine spiders.  From there, it provides detailed recommendations on what you should to do enhance your search engine optimization efforts and visibility.  In addition to these features, the CofeeCup FireFactor service also offers a list of search engines you can manually submit your site to.

AddPro

The AddPro service gives you a free search engine submission to up to 18 of the top search engines.  The company also has a professional site submission package, which includes manual submission to the major search engines along with general submission to more than 120 of the most widely used directories.  AddPro offers an HTML guide that contains vital tips on how to optimize your website to achieve higher rankings in the search engine results as well as a detailed HTML submission report.

AddMe

AddMe offers you a free search engine submission tool that makes it easier to submit your website to up to 14 of the top search engines.  It also has a complete search engine submission package where the company submits your site once a month or an on-demand basis for a period of one year.  AddMe checks your website for a variety of issues that may prevent you from being listed, determines the best keywords for your site based on popularity as well as the lowest competition.  This service goes one step further by generating search engine-friendly meta tags for your site, a critical yet often overlooked element of good SEO.

Submit Your Site

For a while now, there has been the debate on how much, or whether or not submitting your site to the search engine even matters.  We are here to tell you that every effort helps and the tools mentioned in this article are worth looking into.