Google rates or judges and shows a websites overall likability and this is called page ranking. The more traffic received is a sign of a higher ranked pages, which move your site closer to the top of Google. SERP is an abbreviation for Search Engine Results Page which is where you page rank is displayed. All of the effort put in to the building and optimization of your sight all goes toward the rank of it on the SERP. One of the more used techniques for increasing ones rank on the SERP is a backlink. The backlinks are what makes the website what it is. A backlink’s job in basic is to get more people to come to your website. The more links your site has the more the popularity will increase.
Short and Simple Compared To Long and Drawn Out
There is not just one way to build a backlink for a sight. The majority of website owners do it the easy way and just spam other sites to draw attention to their own sight. While this is always a possibility, most people would refrain from going to a website that is spamming, though it works on occasion. Google also disagrees with spamming as do other competitors so usually its used for last resort. The chances of an illegitimate spam based website having success are very slim and nearly impossible. The smarter thing to do would to be building your website by the rules, instead of the easy way.
Structure and Composition
The best way to bring popularity to your website besides legitimacy is giving interesting information that a user would want to look at. If they like what information you are using the could link it to your blog. The more popularity accumulated the more links you will have on different types of websites and blogs. With the social bookmarking feature it makes it easier to get visitors to recommend your sight to others and different social networks such as Myspace and Facebook.
Promoting and Advertising
Advertising and promoting are other common ways to attract people to your site. There are many different types of ads that can be used and sites that allow advertising to be used on it. Once a good keyword is found or settled upon efforts need to be increased to create more websites. One of the great thing about owning so many different websites is that they can all be linked together, which in the end drives up your SERP rankings and general popularity.
Conclusion
Backlinks are very important issues when it comes to running your own website, especially the quantity of them. Having a fewer number is not as good for the website as a larger number would be. The end result is that the more backlinks and advertising increases your sites popularity which directly affects you SERP.
