Finding the right domain name is often a difficult process that involves intense brainstorming, as well as the annoying procedure of trying to find a name that is available and suitable for your website. Once you have found a good domain, it is even harder to find another good one as the number of premium domains is quickly dwindling. In fact, there are barely any premium domain names available online today, as the market has become so saturated, and is expected to become even more saturated as we progress into the 21st century.
Experts predict that all .com domains that are shorter than 7 letters and are relevant to a popular keyword will be gone by the half way mark of the 21st century. This means that a good domain name is like prime real estate at the moment, and even though domains cost less than houses, their value is steadily rising despite the scare that the market experienced in the early 2000′s. If you are having trouble finding a good domain name for your other websites after being successful with one domain name, then you may want to consider using a subdomain. Subdomains are also excellent for search engine optimization.
Subdomains and Search Engine Optimization
The reason why subdomains are perfect for search engine optimization is because they are actually viewed as their won website by search engine crawlers. This means that each subdomain receives it’s own page ranking in the SERPs (Search Engine Result Pages). Another distinct advantage of subdomains, is that you do not have to pay for another domain name registry or an extra hosting account. Instead you can simply use your existing domain name and establish an entirely new web presence with your subdomain.
Subdomains and Sub Niches
A great way to use subdomains for search engine optimization is to create subdomains on your site that are relevant to a main keyword or industry. Within each sub domain you could place content that focuses on that keyword. For example, you may have a primary domain name that is called “highqualitywritingtools.com.” To further capitalize on this niche, and to enhance your search engine presence through diversification, you could open up several sub domains for free that pertain to a variety of sub niches such as: “ballpens.highqualitywritingtools.com” or “compositionnotepads. highqualitywritingtools.com”. By creating subdomains on your main niche site that target long tail keywords, you;re generating extremely targeted automatic traffic for your site.
Subdomains and Backlinks
Another advantage to subdomains is that each subdomain is considered to be another site in the search engines, which means you can link your subdomains to each other, and then link them all to your main site to build a backlink farm. This kind of internal link building, if done correctly, is a great way to get your site(s) indexed in the search engines quickly, and to get a higher page ranking with little effort. Remember that the most important aspect of backlink building is quality. Simply setting up a bunch of subdomains for the sole purpose of setting up backlinks is not going to benefit you, in fact it would prove to be detrimental to your site’s page ranking. Instead, you should make sure each page is populated with relevant and high quality content. Then once the site is populated with content you can begin building a proper link structure that interlinks all of your sites into a traffic generating network.
August 15th, 2010 at 10:25 am
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