If you’ve been studying search engine optimization recently, then you probably know that having a lot of backlinks for your site is one of the best ways to improve your site’s search engine rankings. If you’re not familiar with backlinks – a backlink is a link to your site from another website. When a site places a link to your site on one of their web pages, it is indexed by the search engine as a backlink to your site. The more backlinks you have, the more popular your site appears to be in the search engines. Therefore backlink building is one of the fundamental aspects of search engine optimization, and it should practiced by anyone trying to bring more traffic to their website.
Building Backlinks
There are many ways to get backlinks for your site, and most of them are time consuming and bring very little results, despite an inordinate amount of work. If you want to be successful building backlinks, then you’ll need to focus on quality instead of quantity. It would be better to have 10 backlinks on sites that are relevant to your niche and receive a lot of traffic, than to have a large volume of backlinks from sites that are completely irrelevant and/or low in traffic. If you want to reach success with your backlinks, then you’ll need to make them manually instead of trying all of the shortcuts that will only result in low quality backlinks which will not significantly improve your search engine ranking. When it comes to building backlinks you have two main options – you can seek the help and permission of other site owners by doing link exchanges, social bookmarking and advertising, or you can build the links yourself.
Paid Linls
A good way to build your backlink count is to offer other site owners a position on your site in exchange for a position on your site. This way both parties benefit and both parties save time and money. Try to find sites that are relevant to your site and then contact the owner and ask them if they would like to do a link exchange with you. Usually the site owner will not hesitate to put your link on their website, as long as your site is clean and does not appear to violate Google’s terms of service. Many times site owners do not want their link placed on a site that could be conducting illegal or immoral activity, and just as you would like quality backlinks, so would they.
Building Link Farms
Perhaps the best way to build a solid network of links that would be most beneficial to you would be to have a network of websites that all link to each other, with one main website being the focus. These are called link farms, and they are the most profitable form of backlink building. The reason why link farms are far more profitable than any other form of backlink building is because you are the only person benefiting. Since all of the sites belong to you, you’ll be maximizing your chances of keeping visitors viewing your web pages. Instead of clicking away to another website, your visitors will be traveling through a maze of your own websites, not only giving you a substantial amount of quality backlinks, but also maximizing the profit made from each visitor.
Warning: Before building a link farm you should know that Google does not like link networks from the same IP address. In other words, you’ll need to make sure each site is hosted by a different IP address. One of the ways you can do this is to build blogs and micro sites on web 2.0 properties like Squidoo or Hubpages. There are tons of these sites online, and each one is hosted by an IP address that is different from your site. You could also purchase Class C IP addresses from your hosting company in some instances to have all of your own websites hosted on different IP addresses.
