It seems as if the entire world has shifted their focus towards Google and has forgotten about the once ever-so popular Yahoo. Although Google has taken over the search engine industry, there are still a huge group of internet users that use Yahoo loyally, and excluding them form your marketing campaign can be extremely negative towards the growth of your online business. Even if 90% of your traffic is coming from Google, are you willing to throw away the other ten percent due to an oversight in your marketing venue?
You may be under the impression that all search engines follow the same rules when ranking websites but this is simply not true. Yahoo’s search engine standards vary slightly from that of Google’s so it is important to consider the difference when designing your website. The best approach is to build a website that appeases all of the major search engines, including Yahoo. The following information will give you an idea of what Yahoo is looking for.
Link Organization
When it comes to indexing of your website, Yahoo’s crawlers pay extra attention toward the internal structure of the site. Google focuses more on external links such as backlinks, which also matter for Yahoo optimization, but not as much. In fact, it is possible to have high ranking site in yahoo with hardly any backlinks! However if your site has a disorganized internal link structure, then you are going to have a very hard time making it to the top page of Yahoo’s search results. This means you’ll need to devise a site map and submit it to Yahoo for maximum success.
Anchor Text
Instead of simply posting URLs, it is best to use anchor text containing keywords. Anchor texts that contain keywords will enhance your Yahoo SEO efforts by double. Make sure the keyword used in the anchor text is relevant to the page you are linking to.
Keyword Optimization with Title Tags
Of course this trick works with all search engines, but it is extremely important in Yahoo. By putting primary keywords in the main title tags of your web pages, you’ll find that many of your pages gain a very high page rank quickly. Yahoo pays very close attention towards tags of all sorts including meta tags.
Search Engine Optimized URLs
Make sure all of your site’s URLs contain relevant keyword. If you are using a good content management system then this step will be done automatically. A good way to optimize URLs to be search engine friendly is to place dashes between words on key phrases. For example, instead of using the URL “ example.com/lookatthislink” you could use the URL “example.com/look-at-this-link.” Using this simple trick will boost your search engine ranking in Yahoo greatly.
Quality Content
Yahoo places a high priority on the quality of the content. This means that stuffing your content with keywords and writing about anything will not work, in fact it will be very detrimental towards the ranking of your web page. To be successful ion Yahoo you’ll need to use quality content with the correct keyword density and placement.
February 17th, 2010 at 2:42 pm
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February 19th, 2010 at 2:30 pm
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February 23rd, 2010 at 6:03 am
Typically, not only Google and yahoo but also all search engines can be a powerful tools especially in generating traffic.