Many webmasters have resorted to using hosting multiple domains to increase their business’s outreach. While using multiple domains to diversify your traffic stream may seem to be an appealing option, the same outcome can be reached using a single domain. How you may ask? Well, with each domain you have the option of creating sub-domains. In this article we will discuss how sub-domains can accomplish the same results as multiple domain hosting, with no additional monetary investment.
Sub-Domains
A sub-domain is a secondary domain to your main domain. An example of a sub-domain would be subdomain.domains.com.In this example, “domains.com” is the primary domain, and “subdomains.domain.com” is the sub-domain. You’ve probably noticed that many websites have a support sub-domain setup for customer support purposes. The reason why sub-domains offer the same advantages as multiple domain hosting, is because the search engines view these sub-domains as separate websites. Sub-domains can have their own separate search engine ranking, thereby allowing you to capitalize on a wider range of keywords for your niche, much in the same way multiple domain hosting would.
Dominating Your Niche with Sub-Domains
Sub-domains give webmasters the ability to create multiple websites within a single domain. Each sub-domain is then centered around a particular keyword, thereby improving the search engine ranking of that particular sub-domain, and ultimately your entire website. Remember that sub-domains are seen as independent websites by search engines, which means that any links that point to your main website from your sub-domain are seen as backlinks! Backlinks are links that point to your website’s URL from other websites. Using sub-domains to create backlinks for your main website is a good way to create what is known as a “link farm”. The SEO benefits reaped from using sub-domains is almost unlimited, as you can have as many sub-domains as you’d like, each one focusing on a particular keyword. For example, if your niche is “electronic pets”, then you could create several sub-domains called “ElectronicDogs.ElectronicPets.com”, or “ElectronicHamsters.ElectronicPets.com”. Now whenever an individual searches for “electronic hamsters”, your site stands a good chance of receiving a high page rank!
Using Sub-Domains Correctly
Using sub-domains to boost your site’s search engine ranking can be a very simple task, as long as you use a bit of common sense when doing so. The key to using sub-domains correctly is to make sure each sub-domain is very relative to the main domain. Meaning you want to make sure your sub-domain is relevant to the niche of your main website. Creating a sub-domain centered around electronics attached to a main domain that concerns dog grooming would obviously not be beneficial. Setting up sub-domains only takes a minute or so for each one, and most web hosting services allow you to set up sud-domains at no additional cost. For this reason, you should not be afraid to experiment with sub-domains to see what works best for your particular situation. Try gathering 20 relevant keywords t your niche and then set up a sub-domain for each individual keyword. The setup links to your main website on each sub-domain and place relevant keyword rich content on each sub-domain. Wait one week and check your search engine results. The key to enhancing your search engine optimization abilities is to practice with trial and error.
