The art of search engine optimization is made to seem like rocket science by many SEO “experts”. However, the truth is search engine optimization can be learned by anyone with an hour or two of extra time per day. Successful search engine optimization can be achieved by focusing on only two aspects of page ranking; high quality backlinks and correct keyword usage. To master the two aforementioned attributes all that is needed is bit of persistence and the following knowledge.
Domain Name Keyword Usage
One of the easiest ways to gain page ranking for your site is to choose a domain name that is close to or identical to the targeted keyword. For example, if your targeted keyword is “ basketball goals,” then it seems the best name you could possibly have would be basketballgoals.com. However many SEO experts note that search engines give credit to sites with dashes between words, so if your primary option was taken, you could also choose the domain name basketball-goals.com instead. The most important thing to remember is that your sites name should be memorable.
Keyword Density
As mentioned earlier, keywords are one of the most important factors of search engine optimization. However, the way the keywords are sued are just as important as the keywords themselves. Keywords should be used at a density of 3-5% of the total content. Keyword optimization is best achieved when the keyword is used in the beginning of the text, in the middle and within the last twenty five words of the content on the page. Keywords should also be used strategically within the design of the website, as in title tags, meta tags and anchor texts.
Simple HTML Coding
Search engines index the internet using crawlers, which comb your website for content. These crawlers do a good job of indexing text coded in basic HTML format but cannot effectively index Flash and Javascript content. Therefore, keeping your site encoded with simple text initially will let your site receive a higher page ranking.
Optimizing URL Extensions and Linking
Using keywords in URL extensions is also a good way to target search engine queries. Make sure you separate the extensions with dashes as we mentioned earlier. You also want to get a lot of incoming links from other websites, particularly sites that are authoritative in your niche. However before you being searching for backlink opportunities from other websites, it is a good idea to link your site together internally. The more internal links you have pointing towards your homepage, the better your chances are of the homepage showing up in search engine queries. Using a site map to index your internal links is a good way to optimize your site as well. It is important to submit your site map to Google once you have finished making it.
January 29th, 2010 at 10:10 am
Good points! Personally, I would say that getting your best keyword in the domain name is extremely important.It seems that the engines rank domains higher if the keyword is in the domain, compared to a domain name that has nothing to do with the content.
February 2nd, 2010 at 1:39 pm
Though the article is always read
What is done as for work?
April 11th, 2010 at 11:59 pm
Saturday, I was searching for blogs related to things that have been on my mind lately and I found your blog.