In the UK, one of the largest web hosting and domain name providers recently grabbed one of the biggest dedicated hosting providers.  Namesco Limited acquired Poundhost as of November 19, 2009 with assurances all around that no discernible disruptions or changes would be noticed by Poundhost customers.  The combination of these two companies is one that is consistent with Namesco’s tradition of acquiring leaders in web host providers and domain name registrars.

Namesco

Namesco began as two separate internet entities – Names.co Internet Services Limited and Webcall.com Limited – back in 1996 and 1997.  The two were combined in 2000 and became Namesco Limited.  Namesco is a subsidiary of the Italian services firm, Dada SPA.

The company has a long-standing tradition of “evolution through acquisition.” In 2004, Namesco acquired Simply.com Limited, another domain registrar in the UK, and added over 90,000 domain names under its wings.  A year later, the company acquired NDO Limited and was able to greatly improve its clients connectivity.  In 2008, Namesco snatched up Register365, Ireland’s largest web hosting provider at that time.

Through its strategic acquisition, Namesco has managed to claw its way to being the fourth largest domain name and web hosting provider in the UK.

Poundhost

Poundhost Internet Limited received its name in 2001 when the company started offering web hosting services the cost of £1 per megabyte.  The company desired to fit the need of providing high quality internet hosting while simultaneous being cost effective.

A part of the BlueSquare Data Group, this dedicated hosting provider prides itself on bypassing third party support and second tier network providers and has its own 24×7 staff working inside of the company’s BlueSquare data centers.

Considered one of the UK’s fastest growing dedicated server providers, Poundhost currently house more than 10,000 virtual and dedicated servers of which 30 percent are located in the US.  By Namesco standards, another big player in the web hosting business.

Dada SPA

Dada, an Italian service company, is an international leader in the community and entertainment service industry.  The company offers web services, mobile services, domain registration services, web hosting and online advertising solutions.

With offices in Florence, Milan, London, Barcelona, Paris and more, Dada is divided into to separate business areas – Dada.net, an entertainment section of the company, and Dada.pro, its professional and advertising section.

Acquisition

With the latest acquisition, Namesco will own 100% of Poundhost and its subsidiaries which include Poundhost Internet, VPS, Blueconnex and Server Arcade.

The current acquisition is considered to be consistent with Dada’s group strategy.  This strategy strives to combine the European market leadership and in doing so enhance their position of managing online identity, as well as their presence of web advertising products and solutions.

According to Paolo Barberis, Chairman and founder of Dada, “The acquisition of Poundhost completes the offer of the Group’s digital services from domain to click and opens up the potential of the US market.  The further expansion of the customer base accelerates the development of Simply, the new Dada online advertising project, in the UK market in which internet advertising has already overtaken television.”

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