In recent years, online video has continued to become a dominant force. Recently, Ipsos Media CT, a media research firm, reported that in July 2009 the number of videos viewed online in America exceeded the twenty-one billion mark. With that kind of statistic and others like it, more and more entrepreneurs are looking to make room in their budget for web video promotions.
Although web video has been around for a while, it hasn’t always been available to the “average Joe.” The development of video sharing sites like YouTube (2005) helped increase the popularity of web video. It also made way for the development of more low-cost, user-friendly methods of producing web video. As more people began searching for web video, Google began to index and rank video content with incredible speed. Considered as a “new media” item, web video was also given preference over other web content like text and images.
Around 2007, some of the most savvy internet marketers (IMs) took notice of how videos were getting priority ranking with Google. They began testing their theories and tracking the results. The results were so amazing that initially they were considered “top secret.” By 2008, many of the IMs got together with their favorite software designers to create systems that would put the video submission process on auto-pilot. With this new software, it was easy to turn the labor intensive video submission process into a manageable task. Since then, video sharing sites and video submission software programs have cropped up everywhere.
There are lots of great features in web video marketing software. Whether you are a “do-it-your-selfer” or intend to outsource your project, here are a few important web video marketing software features you will want to have:
Quick Video Creation Tips and Tools – There are many end-users with limited knowledge about how to make a video and get it uploaded to the web. A good program will address the basic video creation steps and give the user a few easy options for creating a video fast. A sample of quick video strategies may include how to do it with images, PowerPoint slides or even by combining a static image with an audio file.
SEO Recommendations – The main purpose of web video marketing for many entrepreneurs is to increase their search engine ranking. A good web video marketing system will give important search engine optimization (SEO) pointers on creating keyword-rich titles, descriptions and tags.
Easy Interface with Sharing Sites – A prominent feature of any good web video marketing software is that it easily interfaces with today’s most popular video sharing and social media sites. You can log-on and upload to sharing sites without ever leaving your software dashboard. Within some software systems, you can also monitor the success of your video upload as well as your viewing statistics.
Video Tutorials – What good is a web “video” marketing software system without “video” tutorials? Hopefully, you won’t find any like that. Video tutorials help shorten the learning curve dramatically. Often times, text or audio instructions leave out important steps. With a video lesson, you can visually catch that important tidbit that the audio left out. After viewing a tutorial, implementation time is typically shorter and results are often better.
How to Avoid a “Google Slap” – Along with the secret to how to increase your search engine ranking, it’s important to know “what-not-to-do”. Many overzealous internet marketers have gotten their videos banned by straying too far away from Google’s rules. A good web video program will fill you in on proper protocol.
Web video marketing software is a fantastic tool for leveraging your time. With a little due diligence, you can find one that fits your needs and your budget perfectly.
January 1st, 2010 at 4:29 am
I was just passing by this site and came across this post and i was not aware this software,so your post helps me.I will look forward for more details.
January 3rd, 2010 at 12:14 am
Yes, the most exciting thing in early days of our internet business was that our first few sales were made after we place on youtube a video. when we noticed that, we placed two more – each time “boosting” our (modest at that time) sales.
Lena & Dima
Publishers, InternetBusinessBTS.com
January 12th, 2010 at 4:15 pm
Web video marketing is a great way to increase leads and drive sales/conversions. This is very powerful tactic for marketers to reach an audience and drive an engagement. There are many different ways to launch a web video marketing campaign. Certainly, marketers can seed video to online sharing sites, such as YouTube and Vimeo.
Another way to use online video in direct marketing and direct communications campaigns. In direct marketing campaigns, online video is most effective if it is part of a video landing page (VLP). Video landing pages are very versatile. They can be distributed via email, shared through social networking (think Twitter, Facebook and LinkedIn), used for keyword campaigns, and integrated into websites to increase SEO.
Creating and distributing engaging content is only 2/3rds of the web video marketing process. Every web video marketing effort should have analytical data to assess the campaign’s effectiveness.
One tool that can be used to create, distribute and track web video marketing campaigns is the FLIMP Platform (http://www.flimp.net). Flimp is easy-to-use and very robust.
For more information about web video marketing, the Web Video Marketing Council (http://www.webvideomarketing.org) is a great resource.
Jenn O’Meara
Director of Client Services/Flimp Media