You’ve found the perfect web hosting company. Your web site has been created and is running beautifully. SEO was a top priority so you’ve done everything you can to ensure your web site is one of the first ones discovered in an online search. Now what can you do to bring in more visitors? Believe it or not, social media can dramatically in this regard.
The announcers
Within the tangle that is social media, there are sites who’s sole purpose is to get information out there for all to see. Sites such as Digg, Delicious, Google Reader and StumbleUpon are just a few of the information bookmarking sites available. To incorporate a very simple “all in one” click-enabled button to web site visitors, you can use scripting available from AddThis. This service supports over one hundred fifty services available on the internet and makes it easier for visitors to share what they find interesting on your site with others. AddThis also allows you to enable tracking so you can analyze the performance of your sharing button.
The broadcasters
Another simple social media concept to consider is micro-blogging. Sites such as Tumblr and FriendFeed work in this capacity. Instead of writing out a brand new page or entire article with regard to topics or products found on your web site, you can post out small “snippets” with links pointing back to your site. This is a great way to engage people in quick conversations about your content without having to host it on your web site itself.
The branders
Along the same concept of micro-blogging, sites such as Twitter and Identi.ca can also be beneficial to getting the word out about your web site content. Some big-wigs in their own league use Twitter on a regular basis. Comcast, Chevrolet, Southwest Airlines and Wachovia are just a few of these companies. Some, such as Comcast, use Twitter as a support tool and have greatly improved the public relations of their business simply by offering this as another way to contact them directly. Identi.ca is very similar in concept to Twitter with the exception that it was created to enable anyone to have their own micro-blog program within their web site. It can also be configured to cross post to Twitter so, in essence, you can kill two birds with one stone by enabling it on your web site. A word of caution, the installation and incorporation really requires quite a bit of web development knowledge and would be best left to those adept in this area.
The end result
Whichever style works best for you, your business and your web site, social media is definitely worth investigating. Using one or all of the types within your web site or in your daily business dealings can help ensure you not only let the public know about your web site content but also enables potential visitors and customers to be able to contact you directly. Nothing could say “hands on” any better.
October 27th, 2009 at 5:25 pm
I’m looking to get in touch with whoever designed the “Divisions of the year” wordpress theme. Please email me asap! I want to make a donation. thanks